Summary
Starbucks has announced updates including changes to its coffeehouse designs, new ready-to-drink (RTD) beverage options, and seasonal spring merchandise. The updates involve new furniture for its locations, protein-rich coffee drinks, and themed merchandise collections like Matcha and Cherry Blossom.
Key Facts
- Starbucks is making changes to coffeehouse interiors, introducing new lounge chairs and ceramic mugs inspired by their heritage.
- New lounge chairs are designed to make customers feel comfortable and stay longer.
- Redesigned mugs are influenced by Italian cafés and Seattle's maritime heritage, focusing on aroma and grip comfort.
- Starbucks is launching a new line of RTD protein coffees with 22 grams of protein and other nutrients.
- New RTD options also include lighter or reduced sugar drinks in various flavors.
- Spring merchandise collections, Matcha and Cherry Blossom, will be available in U.S. and Canadian coffeehouses.
- The Matcha collection features a 12-ounce splatter mug and a 16-ounce cold cup.
- The Cherry Blossom collection includes a 16-ounce tumbler and a 24-ounce cold cup with a flower straw topper.
