Can humor from Gwyneth save the Coldplay kiss cam company?
Summary
Astronomer, a company involved in a public relations issue after its CEO was seen with the head of HR at a Coldplay concert, hired actress Gwyneth Paltrow to create an advertisement. The aim was to improve the company's image.Key Facts
- Astronomer is facing a public relations problem after a Coldplay concert incident.
- The CEO was seen with the head of HR in a situation that attracted attention.
- Astronomer decided to hire Gwyneth Paltrow to make an advertisement.
- Gwyneth Paltrow is an actress known for using humor in her work.
- The goal of the ad is to improve how people see the company.
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