Google launches new AI search feature in UK
Summary
Google has introduced a new tool in the UK that uses artificial intelligence (AI) to generate search results in a conversational style. This optional feature, known as "AI Mode," won't replace the current search system but offers a different way to get answers. The tool is part of a larger trend where more AI capabilities are being added to search engines.Key Facts
- Google launched an AI-based search feature in the UK, called "AI Mode."
- AI Mode presents search results in a conversational way with fewer links to other sites.
- This tool does not replace Google's existing search platform.
- AI Mode is already available in the US and India.
- Users will see AI Mode as an optional tab or within the search box.
- The tool uses Google's Gemini AI platform to generate answers.
- Businesses are concerned about fewer web traffic referrals due to fewer direct links.
- Google has not decided how advertising in AI Mode will work yet.
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