Summary
A study by Ipsos and King's College London found that Gen Z men are more likely to support traditional gender roles than older generations. The survey, conducted in 29 countries, highlights the significant influence of social media on these views. Results vary by country, showing differences in how traditional gender roles are perceived worldwide.
Key Facts
- The study surveyed 23,000 people across 29 countries.
- 31% of Gen Z men believe wives should "obey" their husbands, compared to 13% of older men.
- The UK shows more progressive views compared to the global average.
- In Sweden, 4% agreed with traditional gender roles, while in Malaysia and Indonesia, over 60% agreed.
- 80% of people in Thailand feel promoting women's equality now discriminates against men, while only 25% in Hungary feel the same.
- Social media is identified as a major factor in shaping gender role attitudes.
- Generation Z, according to the study, includes those born between 1996 and 2012.
