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Exclusive: Walmart reveals how it fights fakes on Marketplace

Exclusive: Walmart reveals how it fights fakes on Marketplace

Summary

Walmart is sharing information about how it keeps fake products off its online Marketplace. With over 500 million items listed, the company uses a system to stop counterfeit goods before customers see them, as keeping trust is important for its digital sales.

Key Facts

  • Walmart is revealing how it monitors its third-party Marketplace to block counterfeit goods.
  • The Marketplace has over 500 million items.
  • The Federal Trade Commission has asked Walmart to address false "Made in USA" claims by sellers.
  • Walmart uses an enforcement system to prevent fake items from reaching customers.
  • The company works with agencies like the FBI and the Department of Homeland Security to handle this issue.
  • Walmart uses seller checks, category restrictions, AI, and human oversight to monitor listings.
  • Counterfeit items are a small part of sales, but they can still harm shoppers and honest sellers.

Source Information