Danone buys meal supplement maker Huel
Summary
Danone is purchasing the British meal supplement company Huel for about €1 billion. Huel, known for its meal replacement smoothies, will leverage Danone's resources to access new markets. The deal aligns with both companies' goals to provide convenient and nutritious food options.Key Facts
- Danone is buying Huel, a meal supplement maker, for an estimated €1 billion.
- Huel was founded in Buckinghamshire in 2014 and offers plant-based products like smoothie powders, ready meals, nutrition bars, and health drinks.
- The company has faced advertising restrictions in the UK for misleading cost claims in its ads.
- The deal's value is reported by the Financial Times, but it is still subject to regulatory approval.
- Danone aims to help Huel expand its market reach in the UK, Europe, and the US.
- Huel's products are designed for consumers who need quick, nutritional meals.
- Danone's CEO praised Huel's digital capabilities and alignment with Danone's goals.
- Danone is known for its yoghurt drinks and several other brands like Actimel and Activia.
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