Britain’s markets attracting generation of highly educated entrepreneurs
Summary
A growing number of young people with advanced degrees are starting full-time businesses at markets in Britain. Many of these entrepreneurs have master's degrees, PhDs, or professional qualifications and have chosen market trading as a career instead of traditional jobs.Key Facts
- One in five young market traders in Britain holds a master's degree, PhD, or medical doctorate.
- Nearly 75% of founders in Kerb’s street food markets have university degrees, with 25% holding postgraduate qualifications.
- About 95% of these market traders work full-time in their businesses, not just as part-time side jobs.
- The traders include former professionals like lawyers, architects, bankers, nurses, and students with PhDs.
- This trend has emerged mainly in the last two to three years.
- Many young graduates see market trading as a way to avoid uncertain job markets and to build their own businesses.
- Entrepreneurs find market trading offers opportunities that are less likely to be affected by automation and AI.
- Some sellers emphasize the value of in-person sales over online shops for their products.
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