Goodbye frump, hello TikTok: M&S to celebrate 100 years with London fashion week show
Summary
Marks & Spencer (M&S), a British high-street retailer, will celebrate its 100th anniversary by joining London Fashion Week (LFW) with a catwalk show featuring its latest clothing collections. M&S aims to attract younger customers by offering trend-focused, affordable fashion that is available to buy immediately after the show.Key Facts
- M&S is participating in London Fashion Week for the first time to mark 100 years in fashion.
- The retailer will showcase both women’s and men’s clothing collections on the runway.
- The catwalk show will be livestreamed for customers to watch at home.
- Unlike many luxury brands, M&S’s clothes will be available to buy right after the show online and in larger stores.
- M&S is working to change its image from older, unfashionable styles to trendier clothing for younger shoppers.
- Fashion consultant trends like monthly product drops and viral social media items are part of M&S’s new strategy.
- The brand’s younger customer base has grown by offering affordable versions of popular fashion trends seen on social media and worn by celebrities.
- Previous events supporting this change include a summer fashion show in Ibiza and a recent show at Silverstone.
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