Struggling pub landlords given a lifeline by England’s World Cup heroes
Summary
England’s progress in the World Cup is helping some pubs in England increase their sales, especially with exciting matches like the upcoming semi-final against Argentina. While many pubs are seeing more customers and higher sales, others still face challenges and some owners are choosing to leave the business.Key Facts
- Some pubs, like the British Oak in West Midlands, reported strong sales after England’s win against Norway.
- The British Oak expects even more customers for the semi-final match against Argentina on Wednesday evening.
- Outdoor screens at pubs help increase capacity for viewing, but late match times sometimes limit their use.
- UK Hospitality says about 5.5 million extra pints were sold during the World Cup group stages in pubs.
- Sales in pubs are currently 10% higher than usual during the tournament despite late kick-off times.
- Rising costs and taxes are causing about two pubs to close daily in the UK.
- Some pub owners, like the one at the Shovel Inn in Stourbridge, have seen poor turnout and plan to exit the business.
- Changes in social habits after Covid-19 have affected how often people go to pubs to watch football.
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