Apple and Samsung benefit as memory shortage pushes smartphone shipments to historic lows
Summary
Smartphone shipments dropped 11% in the last quarter, reaching the lowest level for that period since 2013. The main reason is the rising cost of memory chips, which makes budget phones more expensive and less attractive to buyers, while companies like Apple and Samsung are managing to keep sales stable.Key Facts
- Smartphone shipments fell 11% in the recent quarter, the lowest since 2013 for that quarter.
- The rise in prices for DRAM and NAND memory chips is reducing the number of smartphones sold.
- Higher memory costs especially affect phones priced at $500 or less, where memory can be half the production cost.
- Apple’s shipments grew by 3% last quarter, maintaining stable prices for current models.
- Samsung became the largest smartphone maker by shipments, holding 24% of the market.
- Samsung’s premium Galaxy S26 phones sold better despite price increases.
- Other major brands like Oppo, Vivo, and Xiaomi saw sales decrease.
- Google’s Pixel phone shipments rose 16% due to strong sales of the Pixel 10.
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