Derision at US chain Chipotle’s plan to sell its Mexican food in Mexico
Summary
Chipotle, a US fast-food chain known for Mexican-style meals, is opening its first restaurant in Mexico, in Monterrey. This move has caused mixed reactions among locals, with some welcoming it and others criticizing the idea of a US company selling its version of Mexican food in Mexico.Key Facts
- Chipotle has over 4,000 restaurants worldwide and is opening its first location in Mexico on Thursday in Monterrey.
- The new restaurant will be in San Pedro Garza García, an upscale neighborhood in Monterrey, Nuevo León.
- Some Mexican customers are excited, but many express skepticism or dislike, preferring to support local businesses instead.
- Past US fast-food chains like Taco Bell have failed in Mexico, closing all their restaurants there by 2010.
- Chipotle’s leadership says they respect Mexican food culture and want to learn local tastes to grow carefully in Mexico.
- Chipotle is partnering with Mexican company Alsea to open more restaurants in Nuevo León and plans to expand to Mexico City next year.
- Besides the US and Mexico, Chipotle also operates in Canada, the UK, France, and Germany, and plans to open restaurants in South Korea and Singapore soon.
- Locals note that US fast-food brands often struggle to succeed in northern Mexico, including in Monterrey.
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