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Japan: Growing number of young workers revive culture of corporate machismo

Japan: Growing number of young workers revive culture of corporate machismo

Summary

In Japan, many young workers are adopting a strong and intense work style called "corporate machismo," which was common during the country's rapid economic growth after World War II. This approach shows a serious and hardworking attitude in business, contrasting with the quieter reputation of young workers in other countries.

Key Facts

  • Young Japanese workers from Generation Z are embracing a traditional, hardworking business culture.
  • This work culture is called "corporate machismo," involving intense effort and dedication.
  • The style was linked to Japan’s major economic growth after World War II.
  • This trend is different from global views of Gen Z workers as more reserved or gentle.
  • Both men and women in Japan’s workforce are part of this change.
  • The article was published on July 16, 2026, by France 24.
  • The story highlights cultural differences in work attitudes between Japan and other countries.
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