Care for a dirty soda? How this drink trend became a US obsession
Summary
Dirty soda is a drink made by mixing fountain soda with syrups, cream, fruit purees, and citrus. It started as a small trend in parts of the U.S. and has grown nationally, helped by social media and young people wanting affordable, fun drinks. Nicole Tanner from Utah started the drive-through drink business Swig in 2010 to offer customizable soda drinks with quick service.Key Facts
- Dirty soda mixes regular fountain soda with flavors like syrups, cream, and fruit purees.
- The trend grew from a regional curiosity to a national phenomenon in the U.S.
- Social media and young consumers seeking cheap social treats helped its popularity.
- Nicole Tanner opened Swig, a drive-through soda shop, in St George, Utah, in 2010.
- Tanner wanted to improve on long wait times at places like Sonic and offer great service.
- Swig modeled itself after Starbucks by focusing on customizable drink options.
- Drinks were priced at $1 initially to attract customers, leading to long lines within the first year.
- Tanner started the business to support her family after moving to Utah and during tough economic times.
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