Swansea Au Vodka reportedly in talks over £500m sale to BuzzBallz owner
Summary
Au Vodka, a drinks company based in Swansea, is reportedly close to being sold for £500 million to Sazerac, the owner of Southern Comfort and BuzzBallz. The founders, Charlie Morgan and Jackson Quinn, are expected to each earn over £100 million from the sale.Key Facts
- Au Vodka is based in Swansea and was founded in 2015 by Charlie Morgan and Jackson Quinn.
- The company is known for its gold-colored vodka bottles and ready-to-drink cans.
- Sazerac, which owns Southern Comfort and BuzzBallz, is the potential buyer.
- The deal is worth about £500 million.
- Co-founders Morgan and Quinn could each make over £100 million from the sale.
- Au Vodka grew quickly, partly due to celebrity endorsements like DJ Charlie Sloth and YouTube star Jake Paul.
- The firm opened a new headquarters in Swansea in 2025 with a unique gold theme, including gold-wrapped cars and a themed mini golf course.
- Charlie Morgan gained early media attention in 2013 as a Swansea City ball boy involved in a football incident with Eden Hazard.
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