People are scrambling to find wads of cash dropped all over American cities
Summary
People in many U.S. cities are searching for hidden money dropped in public places, guided by social media accounts that post videos and clues. These accounts use cash drops to promote themselves and local businesses and can earn money through sponsorships and advertising on social platforms.Key Facts
- Social media accounts post videos showing large amounts of cash hidden in places like parks, trash bins, and tree hollows for people to find.
- People quickly rush to find the money, sometimes arriving by bike, car, or on foot.
- Some cash drops are linked to promotions by local businesses like restaurants or lawyers, while others mainly promote the social media accounts themselves.
- Over 50 such accounts exist across about 24 U.S. cities, with more than 7 million followers combined.
- The activity reflects economic concerns like inflation, according to experts.
- PassPass is a national group behind many cash drops, also running an app where users can win prizes and get clues to cash drops.
- These accounts make money through sponsorships, collecting user data, advertising revenue, and app subscriptions.
- The cash drops create large crowds and social media attention, helping these accounts grow their brand.
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