AI app ads promoting 'objectification of women' banned by watchdog
Summary
A UK watchdog, the Advertising Standards Authority (ASA), has banned five ads for AI apps on Meta platforms because they promoted sexual content and objectified women. Some ads showed sexualized images of underage girls or encouraged users to create explicit videos from photos without consent, which is now illegal in the UK.Key Facts
- The ASA banned five ads for AI apps that objectified and sexualized women.
- One ad used sexualized images of a girl under 18 to promote an AI companion app.
- Some ads invited users to upload photos of someone and turn them into explicit videos.
- The ads appeared on Meta (formerly Facebook) platforms but were removed by Meta before the ban.
- The ASA said such ads could cause real-world harm and offense.
- Creating non-consensual deepfake nude images was recently banned by UK law.
- The ASA uses an AI tool to monitor and find ads that break UK rules.
- The companies behind the ads did not respond to the ASA’s requests.
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