Converse apologizes and pulls sneaker ad that critics said included racist imagery
Summary
Converse removed a social media ad after critics said the image looked like it showed racist symbols linked to the Ku Klux Klan and lynching. The company apologized and said it is working to take down the ad from all places where it appeared.Key Facts
- Converse's ad featured K-pop singer Karina wearing a skirt with lighting that some critics said resembled a KKK hood.
- The way she held the sneakers in the ad was seen by some as resembling the feet of a lynching victim.
- Converse is owned by Nike and is based in Boston.
- Converse apologized publicly and removed the ad from its social media channels.
- Critics called for firing responsible staff and boycotting the company.
- Converse declined to answer further questions about its ad approval process.
- Similar controversies happened recently, including Target pulling a Halloween costume that many found racially insensitive.
- Converse has a long history, making the Chuck Taylor All Star sneaker since 1917.
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