Celia Birtwell ‘humanises’ Burberry in London fashion week closing show
Summary
Burberry partnered with textile designer Celia Birtwell to create a special collection featured at London fashion week. The luxury brand is recovering financially by focusing on outerwear and adjusting prices to attract more customers.Key Facts
- Burberry and Celia Birtwell collaborated on a limited collection for London fashion week.
- Birtwell added hand-painted, softer versions of Burberry’s classic check print.
- The show included unique prints and featured notable guests like Fiona Shaw and Central Cee.
- Burberry’s CEO Joshua Schulman leads a strategy to offer luxury items at more realistic prices.
- The brand reported a 5% increase in retail sales in the second quarter, its first growth in three years.
- Burberry emphasizes outerwear, especially coats, as a key strength of the brand.
- The summer collection included updated trench coats with silk materials and decorative details.
- Burberry is presenting a public display called The Burberry Trench: Crafting an Icon at the V&A museum until January 3.
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