Saudi Arabia wants a car industry, launches Ceer with two EVs
Summary
Saudi Arabia has started its first local car company called Ceer, a partnership between the Public Investment Fund and Foxconn. Ceer plans to make seven new cars by 2030, mainly electric vehicles, to help diversify Saudi Arabia’s economy beyond oil.Key Facts
- Ceer is Saudi Arabia’s first home-grown automaker.
- It is a joint venture between Saudi Arabia’s Public Investment Fund and Foxconn.
- Ceer aims to produce seven new cars by 2030, including electric and hybrid models.
- The first cars shown are the Exobot sedan and SUV with unique features like falcon-style doors and dimmable glass.
- Ceer’s vehicles include design elements reflecting Saudi heritage, such as light bars with 32 elements for the year 1932 when Saudi Arabia was founded.
- The cars have advanced digital displays and a special cooling system for Saudi Arabia’s hot climate.
- Ceer currently plans to sell cars within the Gulf Cooperation Council region but may expand later.
- The project is part of Saudi Arabia’s Vision 2030 plan to diversify the economy and promote technology.
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