Can Your AI Use the Customer Data You Already Have?
Summary
Many companies want to use artificial intelligence (AI) to improve their business using customer data they already have. However, the permissions customers gave for their data may not cover these new AI uses, causing delays and challenges. Businesses must carefully check what customers agreed to and may need to get new permissions before using AI with existing data.Key Facts
- Companies are moving AI from tests to real everyday business use.
- Many face challenges because customer data permissions were given for old uses, not new AI projects.
- A retailer found that previous customer permissions did not cover their AI outreach campaign and had to get new permissions.
- Permission problems can delay or stop AI projects until companies verify they comply with customer agreements.
- Large businesses often have customer data spread across many systems designed for departments, not customers.
- Different parts of a company may interpret customer preferences like “do not contact” in different ways.
- Updating permissions when customers change their minds requires syncing many tools and systems.
- Clear communication and understanding of original permissions are essential before repurposing data for AI.
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