Microsoft stops insisting you need a "Copilot+ PC"
Summary
Microsoft has stopped using the "Copilot+ PC" name for its new Surface computers, even though these devices meet all the original requirements for that label. The company still supports AI features on these PCs but is shifting away from the Copilot+ branding as interest in AI PCs declines and new technologies emerge.Key Facts
- Since 2024, Microsoft marketed certain Windows PCs as "Copilot+ PCs" to show they could run AI features locally.
- Copilot+ PCs need at least 16GB of RAM, 256GB storage, and a neural processing unit (NPU) with 40 trillion operations per second or more.
- New Surface devices announced in 2026 match these specs but no longer carry the Copilot+ name.
- Microsoft's marketing pages have removed or reduced the focus on Copilot+ PCs, redirecting to general "performance PCs" instead.
- Interest in AI-focused PCs has decreased partly because cloud AI services are easy to use and on-device AI has fewer use cases.
- Dell has also dropped AI PC branding in 2026, showing a broader industry trend away from emphasizing AI-specific laptops.
- Nvidia's new RTX Spark GPUs for laptops, including in an upcoming Microsoft Surface Laptop, may replace the marketing focus on Copilot+.
- Microsoft's former CEO noted that Copilot+ PCs made up 15% of premium US laptop sales during the 2025 holiday season, but the term is now less used.
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