From 'woke' ridicule to real car - new electric Jaguar unveiled
Summary
Jaguar Land Rover (JLR) has unveiled its new all-electric Jaguar Type 01 in New York, marking a major change for the brand towards electric cars. The car is powerful and stylish but expensive, costing at least £130,000. Jaguar’s recent efforts to reinvent itself faced criticism for being "woke," but the launch aims to boost the brand’s future in a competitive market.Key Facts
- Jaguar’s new electric car, the Type 01, has about 1000 horsepower and can go from 0 to 62 mph in 3.2 seconds.
- The car has a driving range of up to 320 miles at highway speeds.
- The Type 01 is a four-door "Grand Tourer" inspired by Jaguar’s 1960s E-Type design.
- Jaguar faced backlash for a 2024 ad campaign and concept cars in bright colors that some called "woke."
- JLR plans to invest £15 billion in new models and electric technology.
- Production of older Jaguar models will end in 2024 and 2025.
- The new Jaguar design chief and CEO have changed following the controversy.
- This model is the first of three new electric Jaguars planned by the company.
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