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ESA targets Anbernic emulation handhelds as "superfake" piracy enablers

ESA targets Anbernic emulation handhelds as "superfake" piracy enablers

Summary

A major video game industry group called the Entertainment Software Association (ESA) asked the U.S. Trade Representative (USTR) to label Anbernic, a Chinese maker of handheld gaming devices, as a company that supports piracy. ESA claims Anbernic's devices are often sold with memory cards loaded with many unauthorized video games, which they say promotes illegal game copying.

Key Facts

  • Anbernic makes handheld gaming devices that can play retro games through emulation.
  • The ESA represents many big game publishers like Nintendo, Microsoft, and PlayStation.
  • The ESA asked the USTR to put Anbernic on its “Notorious Markets” list for copyright piracy.
  • ESA says Anbernic devices sold in stores often include memory cards with unauthorized games.
  • “Notorious Markets” is a USTR list that highlights companies involved in piracy or counterfeiting.
  • Being on the list doesn’t bring direct legal penalties but may lead to stronger government actions.
  • The ESA calls these devices “superfakes” because they offer high-quality fake products on a large scale.
  • The issue highlights how illegal game copying has become more openly sold online, sometimes through big platforms like Amazon and eBay.
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