Updated Google privacy policy says your Gmail might be used for advertising
Summary
Google updated its privacy policy to clarify that data from apps like Gmail and Photos might be used for personalized ads when shared with other Google services through a feature called Personal Intelligence. This change means that using Google’s AI tools with your data could influence the ads you see, although Google says it does not directly use your personal content or share it with advertisers.Key Facts
- Google changed its privacy policy on October 16, 2024, regarding ad personalization.
- Previously, Google said it would not use data from Gmail, Drive, or Photos for personalized ads.
- The update allows data from these apps to influence ads if shared via Google’s Personal Intelligence feature.
- Personal Intelligence lets users share data across Google apps to improve AI responses.
- Ads shown in AI search tools may include sponsored content influenced by this shared data.
- Google states ads won’t be directly based on personal content in Gmail or Photos.
- Google does not share this personal data with third-party advertisers.
- Using more Google services together increases how much your data can be connected in ads and AI features.
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