Snap and crackle but no pop: Rice Krispies reformulated due to lack of rice
Summary
Kellogg’s has changed the recipes for Rice Krispies and Coco Pops, replacing rice with rice flour and, in Coco Pops, corn flour. The company cited changing weather conditions and said the new recipes keep the cereals’ nutrition and product qualities, but both now contain wheat gluten and are unsuitable for people with wheat allergies or coeliac disease.Key Facts
- Rice Krispies now use rice flour instead of rice.
- Coco Pops now use a blend of rice flour and corn flour instead of rice.
- Kellogg’s said changing weather conditions affected the quality and availability of some rice and grains.
- The company said both cereals retain the same levels of fibre, vitamin D and iron.
- Both cereals now contain wheat gluten, which is listed as an allergen on the packaging.
- The new recipes are not suitable for people with a wheat allergy or coeliac disease.
- A Grocer magazine survey due out next month reports that Rice Krispies sales have fallen in both value and volume.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
