Sales of tinned food and bottled water jump after 'Be Ready' campaign launch
Summary
Sales of emergency supplies rose in the 10 days after the UK government launched its “Be Ready” preparedness campaign on 22 October. Retail research found more households added recommended items to their regular shopping, rather than buying in unusually large quantities.Key Facts
- Hand sanitiser sales rose 83%, bottled water sales rose 67%, and sales of tinned and jarred goods rose 37%, Worldpanel by Numerator reported.
- The campaign advises households to keep three days of food and water at home in case severe weather or cyberattacks disrupt essential services.
- The government also recommended keeping wet wipes, a torch and cash.
- Worldpanel said an extra 400,000 people per day bought tinned meat after the campaign launched; the typical purchase remained 500g.
- Fewer than a third of households bought bottled water in October, according to Worldpanel.
- Food company Princes said demand for tinned tuna, meat and vegetables increased after the campaign.
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