The One Thing AI Can’t Copy Is Your Brand’s True Story | Opinion
Summary
Marketing consultant Kylie Slavik argues that brands can use AI to create content but should rely on authentic human stories to build trust and customer relationships. She recommends that businesses identify and share the people, purpose, and journey behind their brand, using AI as a supporting tool rather than a replacement for those stories.Key Facts
- The article says businesses face higher advertising costs, declining social media reach, and fewer marketing email opens.
- A 2026 Gartner survey cited in the article found that 65 percent of U.S. consumers think brands produce too much AI-generated content.
- The same survey found that 57 percent of U.S. consumers say AI-generated content has made them less trusting of brand messaging.
- Slavik says AI can help draft copy, suggest headlines, and speed up campaign work.
- The author reports that campaigns built around human stories have outperformed campaigns focused only on product features in her experience.
- The article advises businesses to identify the origin story, values, and purpose behind their work.
- Slavik recommends using AI to support brand storytelling rather than replace it.
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