Roku raises streaming stick prices by up to 60 percent
Summary
Roku has increased the prices of its streaming sticks and boxes by up to 60 percent, effective on its website. This price rise is due to shortages of memory and other components driven by high demand for artificial intelligence technology.Key Facts
- Roku streaming stick prices have risen, for example, the Roku Streaming Stick went from $30 to $40.
- The higher-end Roku Ultra increased from $100 to $150.
- A bundle with a Streaming Stick Plus and Fox One subscription also saw a price jump from $60 to $80.
- Roku says shortages of memory chips and other parts have caused these increases.
- Previously, Roku's CEO said the memory shortage was beneficial because their devices require less memory than competitors, lowering costs.
- Other companies like Apple have also raised prices on streaming devices due to similar shortages.
- Roku aims to keep devices affordable despite price hikes and claims its current prices remain competitive.
- Fox announced plans to buy Roku in a $22 billion deal, expected to complete in 2027.
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