Indians are discovering the thrill of shopping without paying
Summary
FoodNeverComes is a website created by two young developers in India that lets people experience the feeling of ordering food without actually paying or receiving any food. The site offers fake meals from different cuisines and a simulated delivery process to give users the pleasure of ordering without consuming anything.Key Facts
- FoodNeverComes was made by Purvansh Parmar and Anshul Sharma from Udaipur, India.
- It launched in June and has had more than 2.7 million visitors.
- The site shows 22 fake kitchens, 327 dishes, and 319 real recipes with fake prices.
- Users go through a simulated checkout and get fake delivery calls, but no real food arrives.
- It is part of a trend called "dopamine sites" that imitate shopping or services without actual buying.
- The founders created this after noticing they and others enjoyed the act of ordering more than the actual product.
- Experts say people get pleasure from anticipating a purchase, sometimes more than from owning it.
- Dopamine is involved in this pleasure, but it is more about anticipation than just feeling happy.
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